Our House

Inès Vespera, MIYREVA founder, signing her founder's notebook in her Parisian office — MIYREVA Paris carbonado logo in the background

Our House

Between Grasse and Beirut, beauty reinvents itself.

"I was born into a family where beauty was a legacy — my Lebanese grandmother distilled rosewater in the Beirut kitchen, my father, a master perfumer in Grasse, taught me the patience of extracts. MIYREVA was born from this dual memory."

— Inès Vespera, founder of MIYREVA

Inès Vespera on the terrace of a Parisian cafe, with a view of the Eiffel Tower — an intimate moment between two appointments
Paris, 8th arrondissement — a suspended moment

The MIYREVA manifesto

MIYREVA is a skincare and perfume brand born in Paris in 2024, founded by Inès Vespera after 12 years working for major European luxury houses. Our obsession: reconciling the scientific rigor of Grasse laboratories with the ritual wisdom of Levantine beauties.

We design in Paris, formulate in Grasse alongside family laboratories that have been collaborating with major houses for three generations, and manufacture in France and Italy according to the strictest standards of the European Cosmetic Regulation.

Inès Vespera examining an active ingredient in the MIYREVA Paris laboratory — bottles of extracts on marble shelves
MIYREVA Laboratory — the precise selection of active ingredients

The MIYREVA promise

The beauty industry offers two extremes: inaccessible luxury costing hundreds of euros, or mass-market products that dilute effectiveness with marketing. In between, there's a gap. MIYREVA fills this void. We offer skincare formulated by the same laboratories as major luxury brands — without the signature cost.

Application of a MIYREVA skincare product — a ritual beauty gesture with the brand's cream jar
The gesture — applying cream as a ritual

Our commitment

  • Transparent formulas — 100% of active ingredients revealed, no hidden percentages
  • Certified cruelty-free — never tested on animals, Leaping Bunny partnership in progress
  • Recyclable packaging — industrially compostable sachets (EN 13432 standard) within 18 months
  • Made in France & Italy — European manufacturing only, complete traceability

Welcome to our House.
Inès Vespera · Founder of MIYREVA