Why our formulas are tested in Grasse—and nowhere else

Why Grasse?

When one evokes luxury beauty, two cities always come to mind: Paris and New York. But for those who know what goes on behind the scenes — the laboratories, the noses, the chemists — there is a third, infinitely more discreet: Grasse.

Five Centuries of Heritage

Grasse, in Provence, has been the world capital of perfume since the 16th century. But what many don't know is that this city is not only an expert in fragrances — it is also an expert in high-end cosmetic formulation. The same hands that distill Centifolia rose for major houses also formulate anti-aging skincare for European luxury brands.

Why MIYREVA Chose Grasse

• Artisanal Patience: Our formulators take their time. No shortcuts. Each MIYREVA product is developed over 12 to 18 months.
• Precious Sourcing: Grasse provides access to the rarest ingredients. Our neroli comes from Tunisia via historic Grasse distillers. Our camellia japonica is sourced by Grasse absolute hunters.
• European Regulations: European cosmetic regulations are the strictest in the world. 1,328 ingredients are banned there — compared to 11 in the United States.
• Comprehensive Dermatological Tests: Diverse user panel (dry, combination, sensitive, mature skin) for a minimum of 60 days before launch.

Our Made in France Commitment

All MIYREVA products bear the verified "Made in France" label — a minimum of 60% of the value created in France. For the majority of our products, this share exceeds 85%.

The Price of Patience

This method is slower. More expensive. Less profitable in the short term. But it's the price to pay for truly timeless beauty.

At MIYREVA, we don't sell products. We transmit a heritage.